The Pattern of the As

 

 

Absolute Compatitive Advantage

Level 4. Drive to Achieve the Absolute Competitive Advantage

Appropriateness
Appeal
Affordability
Accessibility
Availability

Level 3. Talk to Customers and and Listen to what they have to say

Aim
Attitude
Aspirations
Attention
Alignment

Level 2. Set Aspirational and Realistic Anchors

Abilities
Access
Acumen
Assets
Assurance

Level 1. Build on a Solid Organizational Foundation